AI & Technology
How AI is transforming the real estate industry.
5 articles
Real Estate Sales in 2026: CRM, AI, and Buyer Control
The power dynamic has flipped. By 2026, buyers control the pace, the channel, and the data. Traditional CRMs that chase 'leads' are obsolete. Here's how top teams are winning by reading behavior instead of forcing conversations.
Turn Invisible Online Conversations Into Measurable Property Sales
Digital generates leads, but whether conversion happened at the site visit is unknowable. Learn how to bridge the attribution gap between online conversations and property bookings.
AI in Real Estate: Beyond the Hype
Artificial Intelligence is not just about writing emails. It's about multilingual agents, omnichannel presence, and giving humans the freedom to focus on closing.
Microsites vs PDFs: The Future of Property Sharing
PDF brochures were revolutionary in 2005. In 2025, they're holding your sales back. Here's why smart developers are switching to dynamic property microsites that update in real-time, personalize for each buyer, and actually track engagement.
Why 70% of Real Estate Leads Go Cold (And How AI Fixes It)
Most real estate leads never convert. Not because they weren't interested, but because they were contacted too late, too generically, or not at all. Here's why it happens and how AI changes the game.